Reel
Digital Marketing Strategy & Leadership
Social media isn’t just about posting—it’s about connecting. I craft engaging content and campaigns that tell your brand’s story and build genuine relationships with your audience. From growing communities to analyzing data for actionable insights, my work bridges creativity and strategy. Dive into my portfolio to see how I’ve helped brands achieve their goals and how I can do the same for yours.
Case Studies
In the "College Is Worth It" campaign, I collaborated with my client to address widespread misconceptions about higher education and reinforce its value. Through a targeted multi-platform strategy—including social media, digital ads, and community engagement initiatives—we aimed to connect with prospective students and their families in an authentic and impactful way. The campaign delivered impressive results:
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Achieved 2.6 million impressions
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Drove 123k visits to the College Is Worth It landing page in 3 months.
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Exceeded industry averages for educational campaigns, with an average CTR of 7.6% across Meta and Google
This case study highlights my expertise in strategic messaging, audience targeting, and delivering measurable outcomes for mission-driven campaigns.
Want to dive deeper into the strategy and results?
Read the Full Case Study Here.
Analytics
In 2024, I had the privilege of managing and driving impactful digital campaigns that connected brands with audiences, amplified their stories, and delivered measurable results. From social media strategy to content creation and email marketing, I leveraged data-driven approaches to achieve remarkable outcomes. Here’s a snapshot of my achievements:
Social Media Success:
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Audience Reach: Connected with over 411,462 individuals globally 🌍
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Content Published: Crafted and shared 1,743 engaging posts across multiple platforms 📝
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Impressions: Achieved 11,533,162 views, sparking meaningful conversations and community growth 👀
Email Marketing Results:
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Open Rate: Generated 76,669 email opens, reflecting strong audience interest and engagement 📬
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Emails Sent: Designed and delivered 69 newsletters with targeted, value-driven content ✉️
Social Campaign Example
🌟 Community Spotlight Series: Empowering Change 🌟
Welcome to our Community Spotlight series for Black History Month! Throughout February, we'll be shining a light on purpose-driven organizations making a profound impact in the Black community. 🤝✨
Join us in celebrating their incredible work and discover how they embody the spirit of positive change. Together, let's amplify the voices of purpose-driven organizations that inspire and uplift.
🌟 Get ready for AANHPI Heritage Month! 🌟
Starting May 1, we'll be uplifting AAPI voices with myth-busting data, bite-sized China and AAPI videos, the history of racism against Asian Americans, and more.
Do you know how AANHPI Month got its start? Or that dozens of different ethnicities and cultures comprise the fastest growing racial group, or that the Model Minority Myth hides the full spectrum of the Asian American population? How does the long history of discrimination of anti-Asian hate affect Americans today? Look for our bite-sized reels for a quick refresher on these important topics as well as fun ones on Chinese culture and history with some comedy mixed in too!
Make the 1990 Institute your top source for #AANHPIHERITAGEMONTH content all month.
